This data allows us to see how many active users Snapchat has, how it stacks up against other popular platforms, and more. Next, let’s dive into some Snapchat statistics regarding the platform’s usage. Currently, Snapchat reports paying over $1 million daily to creators of the highest-performing content. One of the more impressive Snapchat statistics, wouldn’t you agree? Snapchat launched Spotlight in November 2020 as a way to share the most entertaining user-generated content on the platform. Over $1 Million is Paid Daily to Top-Performing Spotlight Snaps It includes things like the introduction of Stories, Spectacles, voice filters, Bitmoji TV, and Spotlight. You can see some of its top features highlighted in the screenshot above. Since its launch in 2011, Snapchat has gone on to create 101 different product features for its users to enjoy. ![]() The App Has Launched 101 Product Features Since 2011 19% of users turn to Snapchat while shopping, and 14% use it while attending social events. This is likely because it’s become a common way to capture memories with those they’re closest to. ![]() People Often Use Snapchat When Hanging Out With Friendsģ4% of people say they use Snapchat more than other social media while hanging out with friends. ![]() It’s become a popular choice for people when they’re on the go during their day, commuting, or travelling since it allows them to document what they’re up to. Many of its users choose to document via Snapchat over other platforms whenever they’re on the move. Snapchat is a Popular Choice When On-the-Go, Commuting and Traveling To get started, let’s cover some stand-out Snapchat statistics about when its users document on the platform, plus a few fun details about its features.
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