![]() Amy and her employees then navigated the prototype site several hundred times to develop an estimate of how many pages an average visitor would download and how many videos they would watch. ![]() She also calculated the average size of a video to be 800 MB. When the Web designer had completed a prototype of the site, Amy worked with the designer to calculate page sizes (including the images). She also created a number of videos showing the customized sneakers in action. She then hired a local Web designer to create sample pages for the website, including catalog pages that contained the digital images. Using her digital camera, she took several hundred pictures of shoes, designs, and shoe-design combinations. Realizing that the Web would give Random Walk Shoes a chance to reach a much wider audience and would allow customers to choose design-shoe combinations, Amy began gathering information and developing estimates about her planned Web activity. One of Amy’s student workers suggested that she consider selling her products on the Web. Customers also want to choose the specific shoes on which the design is placed. The gift shops were not an ideal retail outlet for her products, however, since most people who want to buy decorated sneakers want to choose specific designs or have special designs created just for them. She hired two college students to work for her, and she convinced several area gift shops to stock samples of her merchandise. By the time she earned her degree, Amy was running a successful business from her dorm room.Īmy expanded her sales efforts to include crafts fairs in nearby towns. Her business grew through word of mouth and through her participation in crafts fairs. She helped to pay her way through college by decorating sneakers with her hand-painted designs. In college, Amy was a business major with an artistic bent. Amy Lawrence, the owner of Random Walk Shoes, has asked you to help her as she launches her company’s first Web site.
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